Google has announced that they will be opening their own online book store with all of those books they've been scanning. Worse for Amazon, Google is starting their store with pre-set rates for selling their books themselves, OR THROUGH OTHER ONLINE BOOK STORES.
So day one Google will be selling books for all e-readers on all storefronts. No extra work required to sell to Kindles on Amazon, or Sony Ereaders through Barnes and Noble.
All that work Amazon has been going through to lock down the ebook market - throw it in the trash and hand all the money over to Google.
By locking themselves down to the kindle, Amazon locked themselves out of the future of ebook retail. There are e-readers based on Google's Android platform so Google has just as much skin in the hardware game, they're just smart enough to realize that hardware is just a way of creating a market for books. The money is in digital sales, not hardware.
Not understanding that they are a .com and not a factory - kindle fail!
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